{"product_id":"2026-lorax-32-reservations","title":"2026 Lorax 32 Reservations","description":"\u003cdiv\u003e\u003cstrong\u003eDELIVERY ESTIMATE - OCTOBER\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003ePre-Order is for a Lorax 32 frame with Fork Yeah fork, complete with Portage UDH dropouts, axles, and seatpost collar. \u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eAbout this pre-order process - \u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eNormally, we would work on a new model in \"secret\", and when we have it polished up and ready, bring it into production, and then release it when its ready to sell. \u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003eLorax 32 is different for a number of reasons.  First, we are really unsure of the 32 market.  Its new, its exciting, but its also unknown, and we do not know if enough customers are ready for it yet.  Our production runs are 100 units, and that's a pretty large financial commitment for a small brand, so with the uncertainty of market demand, we are not certain we can take the risk.  Second, we have lots of excited customers telling us they want it now.  This gives us some confidence, and we also absolutely love and believe in the Lorax 32.\n\u003cdiv style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eTo make the risk of an unknown market more stable for us, we need to pre-sell 20 of these to bring it to production. So we are opening that up now, and we are excited that some of you will join us to prove the 32\" market is there, and be the first adopters of the Lorax 32.  After we gather these orders, it takes about 120 days for production and shipping for the framesets.  And if we fail to gather 20 orders, we will cancel and refund any of the orders placed, and delay the production until there is more demand for 32\" wheels.  Our gut feeling from all your responses is that won't happen, and we will be sending this to production with all your excitment soon!\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003eAt this point, we are only asking for commitment to a frame\/fork, so we can put those in production.  If you do want a complete bike, we will offer those, and can add the complete build closer to delivery, and pricing\/options will be the same as the current Lorax, just with bigger wheels.  \u003c\/div\u003e","brand":"Esker Cycles","offers":[{"title":"MD \/ ED Black","offer_id":47721105850621,"sku":"26L32DARMD","price":1250.0,"currency_code":"USD","in_stock":true},{"title":"MD \/ Desert","offer_id":47721105883389,"sku":"26L32DESMD","price":1400.0,"currency_code":"USD","in_stock":true},{"title":"MD \/ Aurora","offer_id":47721105916157,"sku":"26L32AURMD","price":1400.0,"currency_code":"USD","in_stock":true},{"title":"LG \/ ED Black","offer_id":47721105948925,"sku":"26L32DARLG","price":1250.0,"currency_code":"USD","in_stock":true},{"title":"LG \/ Desert","offer_id":47721105981693,"sku":"26L32DESLG","price":1400.0,"currency_code":"USD","in_stock":true},{"title":"LG \/ Aurora","offer_id":47721106014461,"sku":"26L32AURLG","price":1400.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ ED Black","offer_id":47721106047229,"sku":"26L32DARXL","price":1250.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Desert","offer_id":47721106079997,"sku":"26L32DESXL","price":1400.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Aurora","offer_id":47721106112765,"sku":"26L32AURXL","price":1400.0,"currency_code":"USD","in_stock":true},{"title":"XXL \/ ED Black","offer_id":47721732276477,"sku":"26L32DARXX","price":1250.0,"currency_code":"USD","in_stock":true},{"title":"XXL \/ Desert","offer_id":47721732309245,"sku":"26L32DESXX","price":1400.0,"currency_code":"USD","in_stock":true},{"title":"XXL \/ Aurora","offer_id":47721732342013,"sku":"26L32AURXX","price":1400.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0012\/3928\/5832\/files\/IMG_1476-2.jpg?v=1782071106","url":"https:\/\/eskercycles.com\/products\/2026-lorax-32-reservations","provider":"Esker Cycles","version":"1.0","type":"link"}