I show up at Esker every day because bikes improve people’s lives. Whenever we hear from someone who describes their “best ride ever” aboard an Esker–that’s what its all about for us. I make sure this value is reflected in all parts of Esker–from product that will always finish the ride it starts—to getting people excited to ride with us at demo events–we simply want all the riders in our family to have their best ride ever.

I am the man behind the curtain on the Esker social media accounts, and the chaperone for the Esker Cycles demo fleet. It’s my job to get people stoked on Esker, whether digitally through FOMO, or for real on a demo ride. Each demo ride is an opportunity to share Esker with the world. As long as I get the rider set up properly, they are guaranteed a good time.

Two driving forces at Esker keep me engaged: making mountain bikes that deliver on the rider experience and an organization that advocates for the people, trails and bike communities. We face similar challenges of many growing companies: supply chain, process, fulfillment—and unpredictability. I track our operations and fill in gaps that help this amazing team keep growing.